Broadcaster SCA has invested in Australian artificial intelligence (AI) and machine learning company SourseAI, which will provide content recommendations on the LiSTNR app to continue to improve the user experience. SourseAI is a patented augmented intelligence platform that will be used by SCA to discover audience behavioural insights, listener mood states and how to power dynamic cohorts of LiSTNR users, ultimately enabling a hyper-personalised experience. SCA's total investment ahsn't been revealed but SourseAI says a $1.5 million capital raise was led by Aligned Equity. SCA is described as an an early investor. SourseAI ingests data from SCA's systems and applies a machine learning algorithm designed to power content recommendations to users.

SCA has become an early-stage investor in Melbourne-based Sonnant Pty Ltd, a transformational artificial intelligence (AI) and machine learning (ML) company that provides content discovery for the spoken word. According to the GfK Australian Share of Audio 2019, consumption of digital audio is growing in Australia and is expected to reach 80% of the population by 2024 and SCA's recent launch of LiSTNR is designed to be a best in class consumer digital audio experience. SCA's in-house technical capability will be enhanced by Sonnant's AI intelligence, providing an in-depth of understanding of SCA content that allows for rich meta data and exciting new user experiences. Sonnant allows SCA to enhance the key product pillars of LiSTNR delivering a personalised experience to each user based on the topics they most enjoy listening to. SCA Head of Digital and Innovation, Chris Johnson, says "SCA is a proud supporter of the Australian entrepreneurial ecosystem, so when we found a company of Sonnant's calibre in Melbourne, we knew that an investment partnership would provide significant long term value to both parties. "We were delighted when Sonnant's tech outperformed several'off the shelf' products we pitted it against in testing.